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Parallax Web Design – What It Is & How To Use It

par·al·lax : noun / Created by Parallax Web Design

effect whereby background images move slower than foreground images, creating an illusion of depth in a 2D scene.

What Is Parallax Scrolling?

Parallax scrolling works as a unique method in web design where the movement of background images across the web page is slower than the foreground images, and as a result, creates an illusion of depth within a two-dimensional scene.

In the web design industry, the traditional perspective demands that your website should be developed in a manner that reduces the usefulness of scroll to the users, and ensure that vital information is kept beyond the fold.

Nevertheless, over the years, there has been a great transformation, and without any doubt, scrolling style has become our culture as well as something we are used to. Also, Google considers sites with longer session duration as a favorite; something which can be achieved through the provision of engaging content.

By using parallax scrolling, you can;

  • Attract action to forms or CTAs
  • Establish natural mobility to insensate images
  • Ensure that your visitors are engaged with special experiences

Proper execution of Parallax scrolling will help your website to achieve greater goals, without getting noticed by users.

Currently, this technique falls among the most applied methods in web design. Most of us are used to its simple mobility as it makes several websites dynamic and engaging.

However, to use Parallax scrolling, understanding its possible influence on mobile experience is crucial. And also, to enhance your website speed without limiting mobile usability excessively, it is either you alleviate parallax scrolling or get rid of it.

 

Parallax Web Design: One of the Web’s hottest topics!

In recent times, parallax scrolling website design is gaining more ground in the web world as it offers a genuine interactive level of online viewing to the users. Parallax scrolling has become the next big idea of improving user experience, most especially among the web developers and designers who strive to find new means of making their web presence more alluring to their website users via appealing visuals and performance.

 

What Is Parallax Design?

Before now, the visual effect of 2-dimensional scrolling videogames utilized various movement speeds of background images to develop the illusion of depth in gameplay; this visual effect is what led to the term “Parallax.” It was done by reducing the speed of the background image movement compared to the foreground to appear further away. Similarly, the parallax site design ensures that the website’s background moves at a different speed than the other aspects of the page to create an amazing visual effect that permits various innovative applications for storytelling on the websites.

With Parallax design, a website is capable of:

  • Amazing user features with animation and page depth
  • Inducing curiosity
  • Directing users to take action
  • Using a storytelling method to lead users across the site
  • Re-establishing a website’s reputation through creative and interactive views
  • Increasing the time spent by users on the website

 

 

Parallax Website Design: the drawbacks

Even though the parallax website design offers several benefits, it comes with some lapses too. The inability of parallax websites to have more than one long page is the primary reason behind most of its drawbacks. This incapability does jeopardize not only the site’s SEO but also the load speed. Below are some of the cons of using parallax scrolling design:

  • Since sites with a single page will only have a set of meta detail, a single URL and one valid h1 tag, the SEO will be significantly affected.
  • Users will experience slow load times due to several images and other contents on a single page.
  • The technique cannot feature with responsive and mobile design.
  • Across the website, there will no internal page linking.

 

Recommendations for a Successful Parallax Site

Endeavor to consider the following tips while designing a parallel website:

  • Avoid excessive use to prevent complicated site
  • Provide a visual story with it
  • Ensure that it is exciting and interactive with depth using layering
  • Consider mobile browsing and older browsers
  • Lay emphasis on calls to action while leading users through the website

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